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WordPlay PR & Marketing: A Bullhorn for Your Business

Every business has a story to tell. The trick is crafting the message, getting people to listen, and moving them to action! Whether you are launching a new product or service, hosting a special event, or sharing important news, WordPlay can help you get the word out and customers in!

We specialize in showing clients how-to share their story in print, in person and online. With our extensive experience and expertise in multiple areas, we are able to combine strategy and tactics to provide clients with start-to-finish, turnkey results that increase awareness, build the brand, and boost the bottom line.

We pride ourselves in the ability to see the big picture, but not overlook the details. During the past 10 years, WordPlay has built a reputation for delivering superior work, meeting deadlines, and achieving results.

When you hire WordPlay, your story will be told the right way and reach the right audience – which means you get the best results.

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Public Relations

Seeking media coverage, community support or help with a product launch? Every business needs a PR program to build relationships, promote the brand, and generate buzz.

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Marketing

From brochures and direct mail to email campaigns and social media, you must reach customers from all directions. We can help you create a marketing plan that rocks.

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Content Development

Writing is at the heart of effective communication, whether it is online, offline or in person. We'll make your website, blogs, brochures, ads, newsletters and speeches sizzle.

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WordPlay Marketing Academy

Unlike the saying by George Bernard Shaw “Those who can, do; those who can’t, teach,” we believe those who can have a duty to teach others. Which is why the WordPlay Marketing Academy was launched: to offer business owners and marketing professionals an educational resource to discover best practices, learn new tools, and receive expert instruction. The WordPlay Marketing Academy, in conjunction with select partners and guest speakers, hosts live workshops and panel discussions, online webinars, and private training for individuals and in-house teams. Find out about upcoming events by joining our email list.

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Meet Tracy Southers-Parker, APR

WordPlay is led by industry veteran Tracy Southers-Parker, APR. With 25 years of professional experience, she is a senior-level practitioner capable of providing strategic counsel to clients, along with the know-how to “get things done.” Her career includes corporate positions in telecommunications, real estate, hospitality, and technology; as well as serving as the public information officer for the City of Southlake, Texas. A journalist by training and writer at heart, her words deliver results. Tracy is accredited by the Public Relations Society of America, certified in social media marketing by Hootsuite, and is a certified Women’s Business Enterprise (WBE) by the Women’s Business Council Southwest.

Meet the Team

"My company has worked with Tracy on numerous occasions providing public relations services to clients of ours. I have always found her to be professional, an excellent writer and overall, just very good at what she does."

Robyn Bonaquist,
President, B-Squared Advertising

"Speaking from professional experience, anyone would be well served enlisting WordPlay in their communication strategy."

Ted Davis,
Senior Vice President of Sales & Marketing, Benchmark Hospitality

"I highly recommend Tracy Southers-Parker. She is a brilliant writer and has been a great help in improving our sales and customer calls. She is extremely responsive and I have been consistently getting great customer service from her and her team."

Anita Cutrer,
Partner, Hoppes and Cutrer LLC

"I would HIGHLY RECOMMEND Tracy Southers from WordPlay to help with your marketing. Tracy simply "gets it done!"

John Schock,
co-founder and event organizer, Showcase in the Square

"One of my favorite public relations people - we appreciate you so much Tracy Southers! If your company is in need of public relations, use Tracy! She's the best!"

Carita Weaver,
Co-Founder, i5 web works

"Tracy has always provided sound advice and guidance to us and our clients. Her work with us and our client is professional and on time. Her follow-up and focus ensured the work will be well written and give exactly the impression we want for our business."

Michael Burns,
Co-Founder, i5 web works

"I have worked with many public relations professionals throughout the US and Europe. Tracy is by far the best! She will help take your company to new levels."

Wes McDaniel,
CEO, Ideal Impact, Inc.

"Tracy helped Box Insurance launch a brand new service offering and walked alongside us to get the message out clearly and succinctly! To describe her as thorough does not do Tracy justice and her attention to detail is second to none!"

Casey Hege,
Vice President, Box Insurance Agency

"I've worked with Tracy for several years and have always found her copywriting to be top notch. She's professional in every aspect, easy to work with, and consistently meets deadlines with a polished product that is ready to print."

Mike Tesoriero,
Publisher and Editor, Southlake Style and N.E.T. Business Resource magazines

"Tracy is very good at her job and has helped the bank tremendously on a regular basis!"

Mark Jones,
President, First Financial Bank Southlake Region

"My company has worked with Tracy on numerous occasions providing public relations services to clients of ours. I have always found her to be professional, an excellent writer and overall, just very good at what she does."

Robyn Bonaquist,
President, B-Squared Advertising

"Speaking from professional experience, anyone would be well served enlisting WordPlay in their communication strategy."

Ted Davis,
Senior Vice President of Sales & Marketing, Benchmark Hospitality

"I highly recommend Tracy Southers-Parker. She is a brilliant writer and has been a great help in improving our sales and customer calls. She is extremely responsive and I have been consistently getting great customer service from her and her team."

Anita Cutrer,
Partner, Hoppes and Cutrer LLC

"I would HIGHLY RECOMMEND Tracy Southers from WordPlay to help with your marketing. Tracy simply "gets it done!"

John Schock,
co-founder and event organizer, Showcase in the Square

"One of my favorite public relations people - we appreciate you so much Tracy Southers! If your company is in need of public relations, use Tracy! She's the best!"

Carita Weaver,
Co-Founder, i5 web works

"Tracy has always provided sound advice and guidance to us and our clients. Her work with us and our client is professional and on time. Her follow-up and focus ensured the work will be well written and give exactly the impression we want for our business."

Michael Burns,
Co-Founder, i5 web works

"I have worked with many public relations professionals throughout the US and Europe. Tracy is by far the best! She will help take your company to new levels."

Wes McDaniel,
CEO, Ideal Impact, Inc.

"Tracy helped Box Insurance launch a brand new service offering and walked alongside us to get the message out clearly and succinctly! To describe her as thorough does not do Tracy justice and her attention to detail is second to none!"

Casey Hege,
Vice President, Box Insurance Agency

"I've worked with Tracy for several years and have always found her copywriting to be top notch. She's professional in every aspect, easy to work with, and consistently meets deadlines with a polished product that is ready to print."

Mike Tesoriero,
Publisher and Editor, Southlake Style and N.E.T. Business Resource magazines

"Tracy is very good at her job and has helped the bank tremendously on a regular basis!"

Mark Jones,
President, First Financial Bank Southlake Region