Another common mistake I see business owners make when putting together a marketing plan is GOING WITH THEIR GUT, which is defined as “To trust or follow an intuition or instinct, as opposed to an opinion based on logical analysis.” (Source: The Free Dictionary)
For marketing purposes, I mean:
The results of GOING WITH YOUR GUT becomes a domino effect:
Instead of GOING WITH YOUR GUT, here are five action items that should be done before you create your marketing plan:
All of this ensures that you make informed, educated, and realistic decisions for your marketing plan.
P.S. Find out more about this rookie mistake in this episode of Marketing MOJO.
WordPlay President Tracy Southers-Parker