Call Us:
817.756.1233

5 Marketing Action Items to Finish 2020 with a WIN

IT’S NOT TOO LATE…

I’ve said this before, but it bears repeating: The year is not over!

As much as we might want it to be. Sigh.

If there is anything we’ve learned in 2020 is that things can change on a dime. Including your business. Which is why evaluating and adjusting your marketing strategy every quarter is a good idea right now. Here are five action items that can impact your bottom line this year and beyond.

5 MUST DO MARKETING ACTION ITEMS :

🔸Website Audit
More than ever, your website is a very important marketing tool. Ignore it at your peril. What new information needs to be added? Do you have customer testimonials to share? Are there new features you can add to engage visitors, increase sales or improve customer service.

🔸Email Marketing
Your email database is your most valuable OWNED marketing asset (NOT your Facebook page). There is no easier, or cost efficient, way to reach your customers directly – especially right now. If you’re not consistently sending content to your database, you’re missing a big opportunity to generate sales.

🔸Budget Review
Nothing can have more impact on your bottom line than your budget, right? There is no better time to see how much you’ve spent this year…who knows, perhaps you have extra funds available that can be used in Q4.

🔸Gather Intel
2020 has been a strange year, to say the least. The world is different than it was six months ago. And most likely, things have changed for your customers, competitors and communities. Take some time to look around, make some calls, send a survey, check out social media pages for other businesses. This will help you determine priorities, needs and opportunities that you can act on quickly.

🔸Customer and Employee Appreciation
I think it’s safe to say most businesses have not survived 2020 without their loyal employees and customers. Do not let the year end without showing them your appreciation. A thank you note, Starbucks gift card, end-of-year bonus or special discount will go a LONG ways in customer retention and employee productivity.

What else are you doing to move your business forward? Don’t let 2020 be a complete bust. Finish the year with a win!

"My company has worked with Tracy on numerous occasions providing public relations services to clients of ours. I have always found her to be professional, an excellent writer and overall, just very good at what she does."

Robyn Bonaquist,
President, B-Squared Advertising

"Speaking from professional experience, anyone would be well served enlisting WordPlay in their communication strategy."

Ted Davis,
Senior Vice President of Sales & Marketing, Benchmark Hospitality

"I highly recommend Tracy Southers-Parker. She is a brilliant writer and has been a great help in improving our sales and customer calls. She is extremely responsive and I have been consistently getting great customer service from her and her team."

Anita Cutrer,
Partner, Hoppes and Cutrer LLC

"I would HIGHLY RECOMMEND Tracy Southers from WordPlay to help with your marketing. Tracy simply "gets it done!"

John Schock,
co-founder and event organizer, Showcase in the Square

"One of my favorite public relations people - we appreciate you so much Tracy Southers! If your company is in need of public relations, use Tracy! She's the best!"

Carita Weaver,
Co-Founder, i5 web works

"Tracy has always provided sound advice and guidance to us and our clients. Her work with us and our client is professional and on time. Her follow-up and focus ensured the work will be well written and give exactly the impression we want for our business."

Michael Burns,
Co-Founder, i5 web works

"I have worked with many public relations professionals throughout the US and Europe. Tracy is by far the best! She will help take your company to new levels."

Wes McDaniel,
CEO, Ideal Impact, Inc.

"Tracy helped Box Insurance launch a brand new service offering and walked alongside us to get the message out clearly and succinctly! To describe her as thorough does not do Tracy justice and her attention to detail is second to none!"

Casey Hege,
Vice President, Box Insurance Agency

"I've worked with Tracy for several years and have always found her copywriting to be top notch. She's professional in every aspect, easy to work with, and consistently meets deadlines with a polished product that is ready to print."

Mike Tesoriero,
Publisher and Editor, Southlake Style and N.E.T. Business Resource magazines

"Tracy is very good at her job and has helped the bank tremendously on a regular basis!"

Mark Jones,
President, First Financial Bank Southlake Region

"My company has worked with Tracy on numerous occasions providing public relations services to clients of ours. I have always found her to be professional, an excellent writer and overall, just very good at what she does."

Robyn Bonaquist,
President, B-Squared Advertising

"Speaking from professional experience, anyone would be well served enlisting WordPlay in their communication strategy."

Ted Davis,
Senior Vice President of Sales & Marketing, Benchmark Hospitality

"I highly recommend Tracy Southers-Parker. She is a brilliant writer and has been a great help in improving our sales and customer calls. She is extremely responsive and I have been consistently getting great customer service from her and her team."

Anita Cutrer,
Partner, Hoppes and Cutrer LLC

"I would HIGHLY RECOMMEND Tracy Southers from WordPlay to help with your marketing. Tracy simply "gets it done!"

John Schock,
co-founder and event organizer, Showcase in the Square

"One of my favorite public relations people - we appreciate you so much Tracy Southers! If your company is in need of public relations, use Tracy! She's the best!"

Carita Weaver,
Co-Founder, i5 web works

"Tracy has always provided sound advice and guidance to us and our clients. Her work with us and our client is professional and on time. Her follow-up and focus ensured the work will be well written and give exactly the impression we want for our business."

Michael Burns,
Co-Founder, i5 web works

"I have worked with many public relations professionals throughout the US and Europe. Tracy is by far the best! She will help take your company to new levels."

Wes McDaniel,
CEO, Ideal Impact, Inc.

"Tracy helped Box Insurance launch a brand new service offering and walked alongside us to get the message out clearly and succinctly! To describe her as thorough does not do Tracy justice and her attention to detail is second to none!"

Casey Hege,
Vice President, Box Insurance Agency

"I've worked with Tracy for several years and have always found her copywriting to be top notch. She's professional in every aspect, easy to work with, and consistently meets deadlines with a polished product that is ready to print."

Mike Tesoriero,
Publisher and Editor, Southlake Style and N.E.T. Business Resource magazines

"Tracy is very good at her job and has helped the bank tremendously on a regular basis!"

Mark Jones,
President, First Financial Bank Southlake Region