WordPlay is a full-service public relations agency in Grapevine, Texas. We provide expert public relations, marketing, event planning, social media and copywriting services to clients in a broad range of industries. From arranging media interviews and writing press releases to developing direct mail programs and managing Facebook accounts, we are all about words that deliver results.
We often get asked what our name means. We strongly believe communication should be planned and strategic, but never boring. Hence, WordPlay combines an influential approach and creative wordsmithing to move people to action. After all, isn’t that what public relations is about?
WordPlay services, available comprehensively or on a project basis, may be retained to oversee an organization’s entire public relations and marketing program or supplement in-house staff. Services are available at an hourly rate or monthly retainer, based on each client’s preference.
Tracy Southers-Parker, APR, is president of WordPlay, a public relations agency based in Grapevine, Texas. A senior level PR specialist with more than 20 years professional experience, her career includes corporate positions in telecommunications, real estate, hospitality, and technology; as well as serving as the public information officer for the City of Southlake, Texas. Prior to joining WordPlay in 2006, Tracy was a regional public relations director for Luxury Resorts, overseeing PR activities for two resorts and private golf club in Naples, Florida. Tracy attended The University of Texas, Austin, and received a bachelor of arts degree in journalism from The University of Texas, Arlington. She attained the national accreditation in public relations (APR) designation in 2003.
“Being accredited in public relations is important to not only demonstrate that I’m knowledgeable, but also that I maintain high ethical standards and will always do what is right. What I won’t do on behalf of clients is stretch the truth, hide the facts, lie to customers, or avoid the media,” Tracy states.
Tracy is a member of several professional and business organizations, including Public Relations Society of America, Southlake Chamber of Commerce, Southlake Executive Forum and Grapevine Chamber of Commerce. She currently serves on the board of directors for Grapevine-Colleyville Education Foundation and Metroport Meals on Wheels.
Tracy grew up in Fort Worth, Texas, and currently lives in Grapevine.