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About

Who We Are

WordPlay is a public relations and marketing agency based in Grapevine, Texas, since 2008. We offer clients both strategic services and tactical solutions. What does this mean? We develop the big picture plan and then implement it. Or, if the plan is already in place, we will “take the ball and run with it.” Clients hire us not only because of our credentials, portfolio and rolodex, but also because we’re honest, ethical and flexible.

We often get asked what our name means. We strongly believe communication should be planned and strategic, but never boring. Hence, WordPlay combines an influential approach and creative wordsmithing to move people to action. After all, that is the ultimate goal of marketing.

From arranging media interviews and writing press releases to creating brochures and managing social media, we are all about words that deliver results.

Meet The Team

Tracy Southers-Parker, APR
President

Tracy’s love of writing began during junior high school in a creative writing class. Realizing she had a gift for putting thoughts on paper and constructing compelling stories, she knew writing would be part of her future. As it turns out, she was right. Earning a degree in journalism/public relations, she is one of those rare individuals who pursued a career in her field of study. Twenty six years later, Tracy is still writing.

Tracy’s professional experience includes corporate marketing positions in telecommunications, real estate, hospitality, and technology; as well as serving as the public information officer for the City of Southlake, Texas. Prior to launching WordPlay in 2008, Tracy was a regional public relations director for Luxury Resorts, overseeing PR activities for two resorts and private golf club in Naples, Florida. Tracy attended The University of Texas, Austin, and received a bachelor of arts degree in journalism from The University of Texas, Arlington. She attained the national accreditation in public relations (APR) designation in 2003 and became a certified Women’s Business Enterprise (WBE) in 2015.

Tracy is active in several professional and business organizations, previously serving as a board member for the Southlake and Grapevine Chambers of Commerce. Currently, she is a board member for the Grapevine Colleyville Education Foundation and Metroport Meals on Wheels. Believing it is important to give back and “make an impact,” she also donates her time and expertise to numerous fundraising events.

Read more about Tracy in this article by Voyage Dallas: Meet Tracy Southers-Parker of WordPlay PR & Marketing in Grapevine.

Marlea Maschmeyer
Account Executive

After completing a bachelor’s degree at the University of Arkansas, Marlea earned a Master of Business Administration from the University of Texas, Arlington. While pursuing her graduate degree, Marlea concurrently worked on campus for the Dean’s Office and separately completed the Certified Tourism Ambassador program in Texas. Marlea’s passions for tourism, event planning, business development and marketing led her to various experiences at the Fort Worth Convention and Visitors Bureau, the City of Southlake, and the Hurst-Euless-Bedford Chamber of Commerce. Marlea joined the WordPlay team in 2014 as a creative copywriter and has produced an astounding number of blogs, articles and press releases. She also assists clients with social media content, email marketing and collateral materials. Her spot-on writing, attention to detail, and “never miss a deadline” attitude is a huge asset to the agency.

Emily Nankivell
Project Manager

Emily’s diverse, professional background encompasses positions in customer service, administration, management, operations and virtual services. As a result, Emily brings to WordPlay tremendous organizational and interpersonal skills, efficiency and the discipline one must possess to provide exceptional service at the highest level. Emily’s work behind-the-scenes includes research, compiling media lists, working with vendors, and administrative tasks. In addition, she is versed in html and many social media management platforms. During her off time, you will find Emily living her life intentionally with her husband and two boys. They embrace every day with joy and the motto Be the Light!

"My company has worked with Tracy on numerous occasions providing public relations services to clients of ours. I have always found her to be professional, an excellent writer and overall, just very good at what she does."

Robyn Bonaquist,
President, B-Squared Advertising

"Speaking from professional experience, anyone would be well served enlisting WordPlay in their communication strategy."

Ted Davis,
Senior Vice President of Sales & Marketing, Benchmark Hospitality

"I highly recommend Tracy Southers-Parker. She is a brilliant writer and has been a great help in improving our sales and customer calls. She is extremely responsive and I have been consistently getting great customer service from her and her team."

Anita Cutrer,
Partner, Hoppes and Cutrer LLC

"I would HIGHLY RECOMMEND Tracy Southers from WordPlay to help with your marketing. Tracy simply "gets it done!"

John Schock,
co-founder and event organizer, Showcase in the Square

"One of my favorite public relations people - we appreciate you so much Tracy Southers! If your company is in need of public relations, use Tracy! She's the best!"

Carita Weaver,
Co-Founder, i5 web works

"Tracy has always provided sound advice and guidance to us and our clients. Her work with us and our client is professional and on time. Her follow-up and focus ensured the work will be well written and give exactly the impression we want for our business."

Michael Burns,
Co-Founder, i5 web works

"I have worked with many public relations professionals throughout the US and Europe. Tracy is by far the best! She will help take your company to new levels."

Wes McDaniel,
CEO, Ideal Impact, Inc.

"Tracy helped Box Insurance launch a brand new service offering and walked alongside us to get the message out clearly and succinctly! To describe her as thorough does not do Tracy justice and her attention to detail is second to none!"

Casey Hege,
Vice President, Box Insurance Agency

"I've worked with Tracy for several years and have always found her copywriting to be top notch. She's professional in every aspect, easy to work with, and consistently meets deadlines with a polished product that is ready to print."

Mike Tesoriero,
Publisher and Editor, Southlake Style and N.E.T. Business Resource magazines

"Tracy is very good at her job and has helped the bank tremendously on a regular basis!"

Mark Jones,
President, First Financial Bank Southlake Region

"My company has worked with Tracy on numerous occasions providing public relations services to clients of ours. I have always found her to be professional, an excellent writer and overall, just very good at what she does."

Robyn Bonaquist,
President, B-Squared Advertising

"Speaking from professional experience, anyone would be well served enlisting WordPlay in their communication strategy."

Ted Davis,
Senior Vice President of Sales & Marketing, Benchmark Hospitality

"I highly recommend Tracy Southers-Parker. She is a brilliant writer and has been a great help in improving our sales and customer calls. She is extremely responsive and I have been consistently getting great customer service from her and her team."

Anita Cutrer,
Partner, Hoppes and Cutrer LLC

"I would HIGHLY RECOMMEND Tracy Southers from WordPlay to help with your marketing. Tracy simply "gets it done!"

John Schock,
co-founder and event organizer, Showcase in the Square

"One of my favorite public relations people - we appreciate you so much Tracy Southers! If your company is in need of public relations, use Tracy! She's the best!"

Carita Weaver,
Co-Founder, i5 web works

"Tracy has always provided sound advice and guidance to us and our clients. Her work with us and our client is professional and on time. Her follow-up and focus ensured the work will be well written and give exactly the impression we want for our business."

Michael Burns,
Co-Founder, i5 web works

"I have worked with many public relations professionals throughout the US and Europe. Tracy is by far the best! She will help take your company to new levels."

Wes McDaniel,
CEO, Ideal Impact, Inc.

"Tracy helped Box Insurance launch a brand new service offering and walked alongside us to get the message out clearly and succinctly! To describe her as thorough does not do Tracy justice and her attention to detail is second to none!"

Casey Hege,
Vice President, Box Insurance Agency

"I've worked with Tracy for several years and have always found her copywriting to be top notch. She's professional in every aspect, easy to work with, and consistently meets deadlines with a polished product that is ready to print."

Mike Tesoriero,
Publisher and Editor, Southlake Style and N.E.T. Business Resource magazines

"Tracy is very good at her job and has helped the bank tremendously on a regular basis!"

Mark Jones,
President, First Financial Bank Southlake Region