Call Us:
817.756.1233
817.756.1233
Since we’re in the midst of the busiest buying season of the year, I thought this was an appropriate topic: Are you social selling or socializing?
For most business owners, making money is at, or near, the top of your to-do list.
So, when it comes to social media, sharing funny memes or posting cute photos of your dog will not get the job done.
I’m frequently astounded by how I see business owners (or their social media managers) utilizing their social media channels…or rather, NOT using them.
I could go on, but my point is this: If you are using social media channels to market your product or service, then you must SELL.
Don’t be afraid people will unfollow your page…they weren’t going to buy from you anyway.
Don’t be unwilling to have a consistent message…different people will see your posts.
Don’t underestimate your audience…if they’re following you, then they’re interested in your product or service.
3 Ways Social Selling Can Increase Reach and Revenue:
1. Create a special offer for social media followers: This can be an introductory trial, 30-minute consulting call or free bonus. The purpose is to offer value and make your followers feel special.
2. Host a live streaming event with exclusive content: Invite a guest speaker, launch a new product, or share how-to tips. Live streaming events can be done in Facebook, LinkedIn, Instagram and other channels.
3. Setup a lead generation campaign: Build your email list, drive website traffic or promote a sales page with a paid campaign targeting your ideal customer. Depending on the channel, this can be setup for a minimum of $5/day.
How can you change your social media strategy in 2023 to increase reach and revenue?
"My company has worked with Tracy on numerous occasions providing public relations services to clients of ours. I have always found her to be professional, an excellent writer and overall, just very good at what she does."
"Speaking from professional experience, anyone would be well served enlisting WordPlay in their communication strategy."
"I highly recommend Tracy Southers-Parker. She is a brilliant writer and has been a great help in improving our sales and customer calls. She is extremely responsive and I have been consistently getting great customer service from her and her team."
"I would HIGHLY RECOMMEND Tracy Southers from WordPlay to help with your marketing. Tracy simply "gets it done!"
"One of my favorite public relations people - we appreciate you so much Tracy Southers! If your company is in need of public relations, use Tracy! She's the best!"
"Tracy has always provided sound advice and guidance to us and our clients. Her work with us and our client is professional and on time. Her follow-up and focus ensured the work will be well written and give exactly the impression we want for our business."
"I have worked with many public relations professionals throughout the US and Europe. Tracy is by far the best! She will help take your company to new levels."
"Tracy helped Box Insurance launch a brand new service offering and walked alongside us to get the message out clearly and succinctly! To describe her as thorough does not do Tracy justice and her attention to detail is second to none!"
"I've worked with Tracy for several years and have always found her copywriting to be top notch. She's professional in every aspect, easy to work with, and consistently meets deadlines with a polished product that is ready to print."
"Tracy is very good at her job and has helped the bank tremendously on a regular basis!"
"My company has worked with Tracy on numerous occasions providing public relations services to clients of ours. I have always found her to be professional, an excellent writer and overall, just very good at what she does."
"Speaking from professional experience, anyone would be well served enlisting WordPlay in their communication strategy."
"I highly recommend Tracy Southers-Parker. She is a brilliant writer and has been a great help in improving our sales and customer calls. She is extremely responsive and I have been consistently getting great customer service from her and her team."
"I would HIGHLY RECOMMEND Tracy Southers from WordPlay to help with your marketing. Tracy simply "gets it done!"
"One of my favorite public relations people - we appreciate you so much Tracy Southers! If your company is in need of public relations, use Tracy! She's the best!"
"Tracy has always provided sound advice and guidance to us and our clients. Her work with us and our client is professional and on time. Her follow-up and focus ensured the work will be well written and give exactly the impression we want for our business."
"I have worked with many public relations professionals throughout the US and Europe. Tracy is by far the best! She will help take your company to new levels."
"Tracy helped Box Insurance launch a brand new service offering and walked alongside us to get the message out clearly and succinctly! To describe her as thorough does not do Tracy justice and her attention to detail is second to none!"
"I've worked with Tracy for several years and have always found her copywriting to be top notch. She's professional in every aspect, easy to work with, and consistently meets deadlines with a polished product that is ready to print."
"Tracy is very good at her job and has helped the bank tremendously on a regular basis!"
©2023 WordPlay, LLC
1400 West Northwest Highway, Suite 100, Grapevine, TX 76051
T: 817.756.1233 • E: info@wordplaytexas.com
Website Design, Website Development & Website Hosting by i5 web works. Site Map