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3 Ways to Boost Business During the Dog Days of Summer

It’s official: We’re in the dog days of summer.

Literally and figuratively:

Who can relate to the latter?

Which is why so many people go on vacation during this time.

But, this doesn’t mean your marketing should also be MIA.

In fact, the best kind of marketing is the kind that keeps working while you’re lying on the beach or hiking in the mountains!

If you do not have a year-round marketing plan in place and business is slooooowww, here are three ideas to implement now.

3 Ways to Generate Business During the Dog Days of Summer 

1. Create a summer special to drive short-term sales
This is a limited time offer and needs to be significant enough to get people’s attention AND move them to action. It can be a coupon, BOGO or a special package. It doesn’t have to be a price discount, but instead, add something extra.

EXAMPLE: If someone books a marketing strategy session with me between Memorial Day and Labor Day, I add an extra hour to the package they can use anytime during that period.

2. Host a summer-themed event to bring people to YOU or your location
Just because it seems like everyone is out of town, that is not actually the case…and you won’t be competing with a lot of other events during the summer, which may increase your attendance. This can be a one-time event – such as a workshop or happy hour reception – or it can be a weekly/monthly event depending on your business.

EXAMPLE: One of my clients, a local restaurant, is hosting themed events during June, July and August with drink specials, contests and live music.

3. Book a summer speaking gig to get in front of prospects  
Giving a presentation for an organization, trade association or chamber of commerce is a great way to demonstrate your expertise to potential customers.

EXAMPLE: I’m teaching an educational session July 15 at the Texas Association of Builders annual conference, which ties into my experience of working with homebuilders and developers.

If your marketing needs more help to beat the dog days of summer, let’s talk.

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Partner, Hoppes and Cutrer LLC

"I would HIGHLY RECOMMEND Tracy Southers from WordPlay to help with your marketing. Tracy simply "gets it done!"

John Schock,
co-founder and event organizer, Showcase in the Square

"One of my favorite public relations people - we appreciate you so much Tracy Southers! If your company is in need of public relations, use Tracy! She's the best!"

Carita Weaver,
Co-Founder, i5 web works

"Tracy has always provided sound advice and guidance to us and our clients. Her work with us and our client is professional and on time. Her follow-up and focus ensured the work will be well written and give exactly the impression we want for our business."

Michael Burns,
Co-Founder, i5 web works

"I have worked with many public relations professionals throughout the US and Europe. Tracy is by far the best! She will help take your company to new levels."

Wes McDaniel,
CEO, Ideal Impact, Inc.

"Tracy helped Box Insurance launch a brand new service offering and walked alongside us to get the message out clearly and succinctly! To describe her as thorough does not do Tracy justice and her attention to detail is second to none!"

Casey Hege,
Vice President, Box Insurance Agency

"I've worked with Tracy for several years and have always found her copywriting to be top notch. She's professional in every aspect, easy to work with, and consistently meets deadlines with a polished product that is ready to print."

Mike Tesoriero,
Publisher and Editor, Southlake Style and N.E.T. Business Resource magazines

"Tracy is very good at her job and has helped the bank tremendously on a regular basis!"

Mark Jones,
President, First Financial Bank Southlake Region

"My company has worked with Tracy on numerous occasions providing public relations services to clients of ours. I have always found her to be professional, an excellent writer and overall, just very good at what she does."

Robyn Bonaquist,
President, B-Squared Advertising

"Speaking from professional experience, anyone would be well served enlisting WordPlay in their communication strategy."

Ted Davis,
Senior Vice President of Sales & Marketing, Benchmark Hospitality

"I highly recommend Tracy Southers-Parker. She is a brilliant writer and has been a great help in improving our sales and customer calls. She is extremely responsive and I have been consistently getting great customer service from her and her team."

Anita Cutrer,
Partner, Hoppes and Cutrer LLC

"I would HIGHLY RECOMMEND Tracy Southers from WordPlay to help with your marketing. Tracy simply "gets it done!"

John Schock,
co-founder and event organizer, Showcase in the Square

"One of my favorite public relations people - we appreciate you so much Tracy Southers! If your company is in need of public relations, use Tracy! She's the best!"

Carita Weaver,
Co-Founder, i5 web works

"Tracy has always provided sound advice and guidance to us and our clients. Her work with us and our client is professional and on time. Her follow-up and focus ensured the work will be well written and give exactly the impression we want for our business."

Michael Burns,
Co-Founder, i5 web works

"I have worked with many public relations professionals throughout the US and Europe. Tracy is by far the best! She will help take your company to new levels."

Wes McDaniel,
CEO, Ideal Impact, Inc.

"Tracy helped Box Insurance launch a brand new service offering and walked alongside us to get the message out clearly and succinctly! To describe her as thorough does not do Tracy justice and her attention to detail is second to none!"

Casey Hege,
Vice President, Box Insurance Agency

"I've worked with Tracy for several years and have always found her copywriting to be top notch. She's professional in every aspect, easy to work with, and consistently meets deadlines with a polished product that is ready to print."

Mike Tesoriero,
Publisher and Editor, Southlake Style and N.E.T. Business Resource magazines

"Tracy is very good at her job and has helped the bank tremendously on a regular basis!"

Mark Jones,
President, First Financial Bank Southlake Region