Let me preface this by saying that it’s not your typical holiday greeting. In fact, it may seem BAH HUMBUG, but stick with me to the end. 🙂 What prompted me to compose it is TIME magazine’s cover and headline for its December 14 issue: The Worst Year Ever. It stopped me in my tracks and got me … Continue reading Tis the Season of Giving…and Getting Ahead
This is what I recently said to a client, who was hesitant about announcing a large donation the company had made to a non-profit organization, because he didn’t want to appear boastful. I politely explained to him that it wasn’t bragging; it was SMART MARKETING. And, what I like to call good ol’ fashion PR. … Continue reading Sometimes You Gotta Toot Your Own Horn!
IT’S NOT TOO LATE… I’ve said this before, but it bears repeating: The year is not over! As much as we might want it to be. Sigh. If there is anything we’ve learned in 2020Â is that things can change on a dime. Including your business. Which is why evaluating and adjusting your marketing strategy every … Continue reading 5 Action Items to Finish 2020 with a WIN
My Facebook feed has become full of photos from friends showing off their decorated Christmas trees. My neighbors have their outdoor Christmas lights on. Black Friday sales have already started. My first response was WHAT?!? I’m a firm believer that the holidays don’t officially begin until after Thanksgiving, so I was initially annoyed by all … Continue reading Is Your Marketing Plan Festive or in a Funk?
Have you noticed it usually takes something unexpected, out of your control or of great magnitude to put things in perspective? 2020 seems to be chock full of these. Case in point: I’ve been to the island of Cozumel in Mexico many times – in fact, I got married there in 2015 – and have … Continue reading It Hit Me Like A Hurricane — Literally
I don’t know about you, but for me, it’s been hard to get motivated lately. Oh boy, another day of Zoom calls! Said no one ever. As much as we are all counting the seconds until 2021, the truth is, 2020 is not over. Being a glass-half-full type of person, my attitude is there is … Continue reading The 77 Day Challenge