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Hola from Cozumel, Mexico! I’m wrapping up my summer vacation south of the border. My hotel is next to the international cruise ship pier…we’ve seen 27 ships dock to-date, bringing thousands of passengers to the island daily. Watching these massive ships sail in and out, they look basically the same: white, longer than a football … Continue reading Get the Right Passengers On Board Your Business
A few weeks ago, I shared the #1 reason marketing plans fail is due to lack of action. AAGGHH. Another common problem I see – that also sets my hair on fire – is not measuring results…assuming, of course, the plan was implemented. Why is this so important? Because this is how you KNOW what worked and what didn’t! … Continue reading Does Your Marketing Move the Needle?
During the past few years, I have become an avid gardener. It has been an educational process…and a lot of trial and error. I’ve learned the difference between an annual and perennial…evergreen and deciduous…which plants need shade or sun…how often to fertilize…the importance of dead-heading. No one is more surprised at my green thumb than … Continue reading Is Your Marketing Thriving or Barely Surviving?
It’s June 21…happy first day of summer! This is my favorite season as I love warm weather, being outside, and going to the beach. Summer is also a state of mind…relaxed, fun and a little lazy. As a small business owner, I know how important it is to slow down occasionally and take a break … Continue reading Don’t Let Your Marketing Take a Summer Vacation
I recently read the New York Times bestseller, REWORK, which debunks traditional ways of running a business. I finished with several eye-opening nuggets about scaling, hiring, long-term planning, productivity…and why drug dealers are savvy business people. But, it is the last few paragraphs in the book that stuck with me: Inspiration is perishable. We all have ideas. … Continue reading Does Your Marketing Have the NOW Factor?
When I prepare a marketing plan for a client, I hand them a turnkey package that outlines the who, what, when, why and how much for their marketing program. It is built using the six-step process I teach in my workshop and online course. It is based on research, feedback, data and the client’s available … Continue reading #1 Reason Marketing Plans Don’t Work
How many touch points does it take to make a sale these days? This is not a trick question. More of a pop quiz…what’s your guess? 6 15 21 The correct answer is 21, according to a recent article by SharpSpring. WOWSERS. When I was in school, I recall being taught it took eight touch … Continue reading Three Ingredients in the Secret Sauce to Marketing
GO BIG OR GO HOME. In most contexts, this phrase symbolizes risk, extravagance, or an all-or-nothing mentality. None of which should apply to your marketing strategy. I’m here to tell you: It’s okay to start small. Strategic trumps spontaneous. Bigger is not always better. In fact, I’ve intentionally started hosting smaller events, offering less services, … Continue reading Should Your Marketing “Go Big or Go Home?”
My head is still spinning from the LIVE, IN PERSON two-day event I attended recently in Destin, Florida. I joined approximately 50 women from across the country who are members of the Next Level Mastermind with online business coach Jennifer Allwood. Although this is not my first mastermind group to join, it is the largest and … Continue reading Does Your Marketing Strategy Need a Mastermind?
Okay, folks, I want to warn you that I’m on my soapbox today. As the result of a phone conversation with a prospective client, which lasted approximately 30 minutes. At the end of the call, she made a point to say she appreciated my time and that her current marketing consultant would not communicate with … Continue reading Are You Showing Clients the Love or Laziness?
"My company has worked with Tracy on numerous occasions providing public relations services to clients of ours. I have always found her to be professional, an excellent writer and overall, just very good at what she does."
"Speaking from professional experience, anyone would be well served enlisting WordPlay in their communication strategy."
"I highly recommend Tracy Southers-Parker. She is a brilliant writer and has been a great help in improving our sales and customer calls. She is extremely responsive and I have been consistently getting great customer service from her and her team."
"I would HIGHLY RECOMMEND Tracy Southers from WordPlay to help with your marketing. Tracy simply "gets it done!"
"One of my favorite public relations people - we appreciate you so much Tracy Southers! If your company is in need of public relations, use Tracy! She's the best!"
"Tracy has always provided sound advice and guidance to us and our clients. Her work with us and our client is professional and on time. Her follow-up and focus ensured the work will be well written and give exactly the impression we want for our business."
"I have worked with many public relations professionals throughout the US and Europe. Tracy is by far the best! She will help take your company to new levels."
"Tracy helped Box Insurance launch a brand new service offering and walked alongside us to get the message out clearly and succinctly! To describe her as thorough does not do Tracy justice and her attention to detail is second to none!"
"I've worked with Tracy for several years and have always found her copywriting to be top notch. She's professional in every aspect, easy to work with, and consistently meets deadlines with a polished product that is ready to print."
"Tracy is very good at her job and has helped the bank tremendously on a regular basis!"
"My company has worked with Tracy on numerous occasions providing public relations services to clients of ours. I have always found her to be professional, an excellent writer and overall, just very good at what she does."
"Speaking from professional experience, anyone would be well served enlisting WordPlay in their communication strategy."
"I highly recommend Tracy Southers-Parker. She is a brilliant writer and has been a great help in improving our sales and customer calls. She is extremely responsive and I have been consistently getting great customer service from her and her team."
"I would HIGHLY RECOMMEND Tracy Southers from WordPlay to help with your marketing. Tracy simply "gets it done!"
"One of my favorite public relations people - we appreciate you so much Tracy Southers! If your company is in need of public relations, use Tracy! She's the best!"
"Tracy has always provided sound advice and guidance to us and our clients. Her work with us and our client is professional and on time. Her follow-up and focus ensured the work will be well written and give exactly the impression we want for our business."
"I have worked with many public relations professionals throughout the US and Europe. Tracy is by far the best! She will help take your company to new levels."
"Tracy helped Box Insurance launch a brand new service offering and walked alongside us to get the message out clearly and succinctly! To describe her as thorough does not do Tracy justice and her attention to detail is second to none!"
"I've worked with Tracy for several years and have always found her copywriting to be top notch. She's professional in every aspect, easy to work with, and consistently meets deadlines with a polished product that is ready to print."
"Tracy is very good at her job and has helped the bank tremendously on a regular basis!"
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