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HOLY COW, it’s already September! HOLY COW, the year is almost over! HOLY COW, how am I going to accomplish my business goals? These are all phrases I’ve heard recently…well, okay, I added the “HOLY COW” part, but the rest is true. I’ve been reaching out to my clients with a friendly reminder that Q4 … Continue reading What is the Secret Sauce for an Effective Marketing Program?
Another common, and fatal, mistake in the marketing plan process is underestimating the budget. Or, as I refer to it, the “B” word. You can get every other part of the process right, but if you underestimate the budget, it is highly unlikely your marketing plan will produce results. What typically happens is you’re forced … Continue reading Don’t Underestimate the “B” Word in Your Marketing Plan
Another common mistake I see business owners make when putting together a marketing plan is GOING WITH THEIR GUT, which is defined as “To trust or follow an intuition or instinct, as opposed to an opinion based on logical analysis.” (Source: The Free Dictionary) For marketing purposes, I mean: Not doing research Not collecting feedback Making … Continue reading 4 Ways “Going With Your Gut” Affects Your Marketing Plan
I’m 99% confident you’ve heard the phrase, “Don’t put all your eggs in one basket.” I’m also confident you understand the meaning, but to make sure we’re on the same page: To rely too much on one resource or one line of effort; to risk everything on a single venture. (Source: Merriam-Webster) I admit, I … Continue reading The Danger of Putting All Your Eggs in One Basket
Hola from Cozumel! I’ve wrapped up my summer vacation south of the border…and nothing gets my creative juices flowing more than sun, sand and the sea. I’ve also discovered the saying is true: Things become crystal clear when you take a step back. Or, in this case…relax on the beach, snorkel in turquoise blue water, … Continue reading Sun, sand and sea are good for the soul…and your marketing
Based on all the vacation photos I’m seeing in my social media feeds, it seems as though we’re all attempting to make up for lost time…traveling to favorite destinations, visiting family, trying new experiences, and having some much deserved fun. Which made me think about this concept from another perspective: events. Specifically, real-live events. During … Continue reading Is Your Marketing Making Up For Lost Time?
It’s official: We’re in the dog days of summer. Literally and figuratively: According to the Farmers’ Almanac, this is the period between July 3 and August 11 in the Northern Hemisphere, which are typically the hottest (and longest) days of the year due to the Earth’s tilt against the sun. According to Merriam-Webster, this also … Continue reading 3 Ways to Boost Business During the Dog Days of Summer
Happy Birthday, America! Nothing symbolizes the Fourth of July more than a spectacular display of loud, colorful, explosive devices…otherwise known as fireworks. This annual tradition takes place around the country in big cities and small towns, gathering crowds to OOH and AHH at something they’ve most likely seen many times. Which, got me to thinking…this is … Continue reading Is Your Marketing Ready to Explode or Implode?
Sometimes, a great marketing opportunity falls in your lap. For example, having Mr. T promote a marketing workshop I taught recently. I mean, how cool is that?!? If you don’t know who Mr. T is…then we can’t be friends. JK! I met him (a.k.a Sterling Hunter) unexpectedly at a networking event…and within a few minutes, … Continue reading I Pity the Fool Who Doesn’t Try This Marketing Trend
In lieu of in-person networking events, trade shows and conferences…and people still hesitant to visit stores and restaurants, how can you drum up new biz? Two words: marketing partnerships. By this, I mean joining forces with another business or organization to get YOUR business in front of potential new customers. 5 ways a marketing partnership … Continue reading Need To Drum Up New Biz? Try This Marketing Trend.
"My company has worked with Tracy on numerous occasions providing public relations services to clients of ours. I have always found her to be professional, an excellent writer and overall, just very good at what she does."
"Speaking from professional experience, anyone would be well served enlisting WordPlay in their communication strategy."
"I highly recommend Tracy Southers-Parker. She is a brilliant writer and has been a great help in improving our sales and customer calls. She is extremely responsive and I have been consistently getting great customer service from her and her team."
"I would HIGHLY RECOMMEND Tracy Southers from WordPlay to help with your marketing. Tracy simply "gets it done!"
"One of my favorite public relations people - we appreciate you so much Tracy Southers! If your company is in need of public relations, use Tracy! She's the best!"
"Tracy has always provided sound advice and guidance to us and our clients. Her work with us and our client is professional and on time. Her follow-up and focus ensured the work will be well written and give exactly the impression we want for our business."
"I have worked with many public relations professionals throughout the US and Europe. Tracy is by far the best! She will help take your company to new levels."
"Tracy helped Box Insurance launch a brand new service offering and walked alongside us to get the message out clearly and succinctly! To describe her as thorough does not do Tracy justice and her attention to detail is second to none!"
"I've worked with Tracy for several years and have always found her copywriting to be top notch. She's professional in every aspect, easy to work with, and consistently meets deadlines with a polished product that is ready to print."
"Tracy is very good at her job and has helped the bank tremendously on a regular basis!"
"My company has worked with Tracy on numerous occasions providing public relations services to clients of ours. I have always found her to be professional, an excellent writer and overall, just very good at what she does."
"Speaking from professional experience, anyone would be well served enlisting WordPlay in their communication strategy."
"I highly recommend Tracy Southers-Parker. She is a brilliant writer and has been a great help in improving our sales and customer calls. She is extremely responsive and I have been consistently getting great customer service from her and her team."
"I would HIGHLY RECOMMEND Tracy Southers from WordPlay to help with your marketing. Tracy simply "gets it done!"
"One of my favorite public relations people - we appreciate you so much Tracy Southers! If your company is in need of public relations, use Tracy! She's the best!"
"Tracy has always provided sound advice and guidance to us and our clients. Her work with us and our client is professional and on time. Her follow-up and focus ensured the work will be well written and give exactly the impression we want for our business."
"I have worked with many public relations professionals throughout the US and Europe. Tracy is by far the best! She will help take your company to new levels."
"Tracy helped Box Insurance launch a brand new service offering and walked alongside us to get the message out clearly and succinctly! To describe her as thorough does not do Tracy justice and her attention to detail is second to none!"
"I've worked with Tracy for several years and have always found her copywriting to be top notch. She's professional in every aspect, easy to work with, and consistently meets deadlines with a polished product that is ready to print."
"Tracy is very good at her job and has helped the bank tremendously on a regular basis!"
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