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This email may come as a shock if you’ve been reading my blogs for the past few months. But, I realize I’ve been wrong and am coming clean. 10 REASONS MARKETING IS A WASTE OF TIME AND MONEY: 1. It’s a bunch of hocus pocus and doesn’t deliver results. 2. It’s better to “wing it” … Continue reading 10 Reasons Marketing is a Waste of Time and Money
Do you ever feel like you’ve lost control of your day by 9AM? Or, do you wonder why you got nothing accomplished at 6PM? Yes, you were BUSY, but were you PRODUCTIVE? I know firsthand there is a BIG difference between the two. Which is why I’ve become more diligent/proactive/obsessed with time management…and why I’ve read this … Continue reading How Your Productivity (or lack of) is Killing Your Marketing
Most of the country lost an hour of sleep over the weekend due to the beginning of Daylight Saving Time (a.k.a spring forward) March 13. Personally, I’m happy to give up that one hour of snooze for extended hours of daylight for the next several months. Here in Texas, this coincides with physical changes that … Continue reading How Your Marketing Can Spring Forward to Success
WOW, it has been a week to remember here in Texas. A blast of arctic air made its way this far south, bringing with it record low temperatures and up to 10 inches of snow in some places. The result was a power grid that bit the dust, forcing millions of people into the dark … Continue reading What To Do When Things Spin Out Of Control
Let me preface this by saying that it’s not your typical holiday greeting. In fact, it may seem BAH HUMBUG, but stick with me to the end. 🙂 What prompted me to compose it is TIME magazine’s cover and headline for its December 14 issue: The Worst Year Ever. It stopped me in my tracks and got me … Continue reading Tis the Season of Giving…and Getting Ahead
This is what I recently said to a client, who was hesitant about announcing a large donation the company had made to a non-profit organization, because he didn’t want to appear boastful. I politely explained to him that it wasn’t bragging; it was SMART MARKETING. And, what I like to call good ol’ fashion PR. … Continue reading Sometimes You Gotta Toot Your Own Horn!
IT’S NOT TOO LATE… I’ve said this before, but it bears repeating: The year is not over! As much as we might want it to be. Sigh. If there is anything we’ve learned in 2020 is that things can change on a dime. Including your business. Which is why evaluating and adjusting your marketing strategy every … Continue reading 5 Action Items to Finish 2020 with a WIN
My Facebook feed has become full of photos from friends showing off their decorated Christmas trees. My neighbors have their outdoor Christmas lights on. Black Friday sales have already started. My first response was WHAT?!? I’m a firm believer that the holidays don’t officially begin until after Thanksgiving, so I was initially annoyed by all … Continue reading Is Your Marketing Plan Festive or in a Funk?
Have you noticed it usually takes something unexpected, out of your control or of great magnitude to put things in perspective? 2020 seems to be chock full of these. Case in point: I’ve been to the island of Cozumel in Mexico many times – in fact, I got married there in 2015 – and have … Continue reading It Hit Me Like A Hurricane — Literally
I don’t know about you, but for me, it’s been hard to get motivated lately. Oh boy, another day of Zoom calls! Said no one ever. As much as we are all counting the seconds until 2021, the truth is, 2020 is not over. Being a glass-half-full type of person, my attitude is there is … Continue reading The 77 Day Challenge
"My company has worked with Tracy on numerous occasions providing public relations services to clients of ours. I have always found her to be professional, an excellent writer and overall, just very good at what she does."
"Speaking from professional experience, anyone would be well served enlisting WordPlay in their communication strategy."
"I highly recommend Tracy Southers-Parker. She is a brilliant writer and has been a great help in improving our sales and customer calls. She is extremely responsive and I have been consistently getting great customer service from her and her team."
"I would HIGHLY RECOMMEND Tracy Southers from WordPlay to help with your marketing. Tracy simply "gets it done!"
"One of my favorite public relations people - we appreciate you so much Tracy Southers! If your company is in need of public relations, use Tracy! She's the best!"
"Tracy has always provided sound advice and guidance to us and our clients. Her work with us and our client is professional and on time. Her follow-up and focus ensured the work will be well written and give exactly the impression we want for our business."
"I have worked with many public relations professionals throughout the US and Europe. Tracy is by far the best! She will help take your company to new levels."
"Tracy helped Box Insurance launch a brand new service offering and walked alongside us to get the message out clearly and succinctly! To describe her as thorough does not do Tracy justice and her attention to detail is second to none!"
"I've worked with Tracy for several years and have always found her copywriting to be top notch. She's professional in every aspect, easy to work with, and consistently meets deadlines with a polished product that is ready to print."
"Tracy is very good at her job and has helped the bank tremendously on a regular basis!"
"My company has worked with Tracy on numerous occasions providing public relations services to clients of ours. I have always found her to be professional, an excellent writer and overall, just very good at what she does."
"Speaking from professional experience, anyone would be well served enlisting WordPlay in their communication strategy."
"I highly recommend Tracy Southers-Parker. She is a brilliant writer and has been a great help in improving our sales and customer calls. She is extremely responsive and I have been consistently getting great customer service from her and her team."
"I would HIGHLY RECOMMEND Tracy Southers from WordPlay to help with your marketing. Tracy simply "gets it done!"
"One of my favorite public relations people - we appreciate you so much Tracy Southers! If your company is in need of public relations, use Tracy! She's the best!"
"Tracy has always provided sound advice and guidance to us and our clients. Her work with us and our client is professional and on time. Her follow-up and focus ensured the work will be well written and give exactly the impression we want for our business."
"I have worked with many public relations professionals throughout the US and Europe. Tracy is by far the best! She will help take your company to new levels."
"Tracy helped Box Insurance launch a brand new service offering and walked alongside us to get the message out clearly and succinctly! To describe her as thorough does not do Tracy justice and her attention to detail is second to none!"
"I've worked with Tracy for several years and have always found her copywriting to be top notch. She's professional in every aspect, easy to work with, and consistently meets deadlines with a polished product that is ready to print."
"Tracy is very good at her job and has helped the bank tremendously on a regular basis!"
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