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Do you ever wonder, “What am I doing wrong?” when it comes to marketing your business? Or, to be more specific: Why is no one visiting my website? How come I never seem to get ahead? When am I going to start seeing results? For the love of Christmas, why isn’t the phone ringing?! Well, … Continue reading Are You Sabotaging Your Marketing With These 3 Mistakes?
Have you had an “aha moment” that changed your business? If you’re unsure, an “aha moment” is defined as: a moment of sudden realization, inspiration, insight, recognition or comprehension (source: Merriam-Webster). In other words, the proverbial lightbulb comes on. My “aha moment” occurred when I was preparing to teach my first marketing workshop in 2018. I … Continue reading The “Aha Moment” That Changed My Business
The press release is dead. Email marketing doesn’t work. Print advertising is a waste of money. Social media is no longer effective. If I had a dollar for every time I heard one of these statements…I would be lying on the beach instead of typing this email. Disclaimer: I DON’T agree with any of the … Continue reading Stop Throwing Spaghetti on the Wall and Screwing Up Your Marketing
We are one week away from the last 90 days of 2021. Depending on your situation, you’re either saying WOO HOO or OH CRAP! Regardless of your response, there are action items every business owner and marketing pro should do before the end of the year. I have formalized this process with a fancy name: … Continue reading Q4 Marketing Checklist: 5 Action Items That Can Impact Your Bottom Line
HOLY COW, it’s already September! HOLY COW, the year is almost over! HOLY COW, how am I going to accomplish my business goals? These are all phrases I’ve heard recently…well, okay, I added the “HOLY COW” part, but the rest is true. I’ve been reaching out to my clients with a friendly reminder that Q4 … Continue reading What is the Secret Sauce for an Effective Marketing Program?
Another common, and fatal, mistake in the marketing plan process is underestimating the budget. Or, as I refer to it, the “B” word. You can get every other part of the process right, but if you underestimate the budget, it is highly unlikely your marketing plan will produce results. What typically happens is you’re forced … Continue reading Don’t Underestimate the “B” Word in Your Marketing Plan
Another common mistake I see business owners make when putting together a marketing plan is GOING WITH THEIR GUT, which is defined as “To trust or follow an intuition or instinct, as opposed to an opinion based on logical analysis.” (Source: The Free Dictionary) For marketing purposes, I mean: Not doing research Not collecting feedback Making … Continue reading 4 Ways “Going With Your Gut” Affects Your Marketing Plan
I’m 99% confident you’ve heard the phrase, “Don’t put all your eggs in one basket.” I’m also confident you understand the meaning, but to make sure we’re on the same page: To rely too much on one resource or one line of effort; to risk everything on a single venture. (Source: Merriam-Webster) I admit, I … Continue reading The Danger of Putting All Your Eggs in One Basket
Hola from Cozumel! I’ve wrapped up my summer vacation south of the border…and nothing gets my creative juices flowing more than sun, sand and the sea. I’ve also discovered the saying is true: Things become crystal clear when you take a step back. Or, in this case…relax on the beach, snorkel in turquoise blue water, … Continue reading Sun, sand and sea are good for the soul…and your marketing
Based on all the vacation photos I’m seeing in my social media feeds, it seems as though we’re all attempting to make up for lost time…traveling to favorite destinations, visiting family, trying new experiences, and having some much deserved fun. Which made me think about this concept from another perspective: events. Specifically, real-live events. During … Continue reading Is Your Marketing Making Up For Lost Time?
"My company has worked with Tracy on numerous occasions providing public relations services to clients of ours. I have always found her to be professional, an excellent writer and overall, just very good at what she does."
"Speaking from professional experience, anyone would be well served enlisting WordPlay in their communication strategy."
"I highly recommend Tracy Southers-Parker. She is a brilliant writer and has been a great help in improving our sales and customer calls. She is extremely responsive and I have been consistently getting great customer service from her and her team."
"I would HIGHLY RECOMMEND Tracy Southers from WordPlay to help with your marketing. Tracy simply "gets it done!"
"One of my favorite public relations people - we appreciate you so much Tracy Southers! If your company is in need of public relations, use Tracy! She's the best!"
"Tracy has always provided sound advice and guidance to us and our clients. Her work with us and our client is professional and on time. Her follow-up and focus ensured the work will be well written and give exactly the impression we want for our business."
"I have worked with many public relations professionals throughout the US and Europe. Tracy is by far the best! She will help take your company to new levels."
"Tracy helped Box Insurance launch a brand new service offering and walked alongside us to get the message out clearly and succinctly! To describe her as thorough does not do Tracy justice and her attention to detail is second to none!"
"I've worked with Tracy for several years and have always found her copywriting to be top notch. She's professional in every aspect, easy to work with, and consistently meets deadlines with a polished product that is ready to print."
"Tracy is very good at her job and has helped the bank tremendously on a regular basis!"
"My company has worked with Tracy on numerous occasions providing public relations services to clients of ours. I have always found her to be professional, an excellent writer and overall, just very good at what she does."
"Speaking from professional experience, anyone would be well served enlisting WordPlay in their communication strategy."
"I highly recommend Tracy Southers-Parker. She is a brilliant writer and has been a great help in improving our sales and customer calls. She is extremely responsive and I have been consistently getting great customer service from her and her team."
"I would HIGHLY RECOMMEND Tracy Southers from WordPlay to help with your marketing. Tracy simply "gets it done!"
"One of my favorite public relations people - we appreciate you so much Tracy Southers! If your company is in need of public relations, use Tracy! She's the best!"
"Tracy has always provided sound advice and guidance to us and our clients. Her work with us and our client is professional and on time. Her follow-up and focus ensured the work will be well written and give exactly the impression we want for our business."
"I have worked with many public relations professionals throughout the US and Europe. Tracy is by far the best! She will help take your company to new levels."
"Tracy helped Box Insurance launch a brand new service offering and walked alongside us to get the message out clearly and succinctly! To describe her as thorough does not do Tracy justice and her attention to detail is second to none!"
"I've worked with Tracy for several years and have always found her copywriting to be top notch. She's professional in every aspect, easy to work with, and consistently meets deadlines with a polished product that is ready to print."
"Tracy is very good at her job and has helped the bank tremendously on a regular basis!"
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