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Does Your Marketing Have Momentum?

I heard a phrase recently that sparked my interest: Momentum generates momentum.

I got the general concept, but I dug a little deeper to find out how I could apply it to marketing.

I looked up the definition of momentum and found some mumbo jumbo about velocity, mass, vector quantity…what the heck does marketing have to do with physics??

I kept reading and found less scientific definitions:

NOW, it was making sense.

Like a boulder rolling downhill…or a political candidate gaining popularity…or an actor’s career suddenly taking off…it takes tremendous effort and determination to get it going, but once it does, there’s no stopping it!

The same can be said for successful marketing.

I’ve seen many business owners struggle because they’re not sure which marketing tools to use…or they’re overwhelmed with other tasks and can’t focus on marketing… or they have no idea where to start.

Your marketing will never take off if you don’t get it moving…you must make that first big push to eventually gain speed and strength (a.k.a results and revenue).

4 Ways to Generate Momentum in Your Marketing:

 1. Make a plan. 

Every successful marketing program starts with a plan that outlines who, what, why, when, where and how much. This can be done annually or quarterly. Getting it out of your head and onto paper makes it easier to implement.

2. Set deadlines.

If you’re like me and work best under pressure, then assign yourself and/or team members hard deadlines to keep the ball rolling. Offer incentives to keep everyone motivated and accountable.

3. Start small.

How do you eat an elephant? One bite at a time. Break down a big goal or project into  monthly or quarterly action items that will create momentum as you check them off your list.

4. Be consistent.

You will never gain momentum if you start and then stop. The whole point is to create a series of actions that achieve bigger results faster.

Momentum for me in 2023 means launching my new consulting package for revenue growth and fractional CMO program. The first step is to update my website, which I’m working on now – launch date TBA!

What is your first step to generate marketing momentum in 2023?  

"My company has worked with Tracy on numerous occasions providing public relations services to clients of ours. I have always found her to be professional, an excellent writer and overall, just very good at what she does."

Robyn Bonaquist,
President, B-Squared Advertising

"Speaking from professional experience, anyone would be well served enlisting WordPlay in their communication strategy."

Ted Davis,
Senior Vice President of Sales & Marketing, Benchmark Hospitality

"I highly recommend Tracy Southers-Parker. She is a brilliant writer and has been a great help in improving our sales and customer calls. She is extremely responsive and I have been consistently getting great customer service from her and her team."

Anita Cutrer,
Partner, Hoppes and Cutrer LLC

"I would HIGHLY RECOMMEND Tracy Southers from WordPlay to help with your marketing. Tracy simply "gets it done!"

John Schock,
co-founder and event organizer, Showcase in the Square

"One of my favorite public relations people - we appreciate you so much Tracy Southers! If your company is in need of public relations, use Tracy! She's the best!"

Carita Weaver,
Co-Founder, i5 web works

"Tracy has always provided sound advice and guidance to us and our clients. Her work with us and our client is professional and on time. Her follow-up and focus ensured the work will be well written and give exactly the impression we want for our business."

Michael Burns,
Co-Founder, i5 web works

"I have worked with many public relations professionals throughout the US and Europe. Tracy is by far the best! She will help take your company to new levels."

Wes McDaniel,
CEO, Ideal Impact, Inc.

"Tracy helped Box Insurance launch a brand new service offering and walked alongside us to get the message out clearly and succinctly! To describe her as thorough does not do Tracy justice and her attention to detail is second to none!"

Casey Hege,
Vice President, Box Insurance Agency

"I've worked with Tracy for several years and have always found her copywriting to be top notch. She's professional in every aspect, easy to work with, and consistently meets deadlines with a polished product that is ready to print."

Mike Tesoriero,
Publisher and Editor, Southlake Style and N.E.T. Business Resource magazines

"Tracy is very good at her job and has helped the bank tremendously on a regular basis!"

Mark Jones,
President, First Financial Bank Southlake Region

"My company has worked with Tracy on numerous occasions providing public relations services to clients of ours. I have always found her to be professional, an excellent writer and overall, just very good at what she does."

Robyn Bonaquist,
President, B-Squared Advertising

"Speaking from professional experience, anyone would be well served enlisting WordPlay in their communication strategy."

Ted Davis,
Senior Vice President of Sales & Marketing, Benchmark Hospitality

"I highly recommend Tracy Southers-Parker. She is a brilliant writer and has been a great help in improving our sales and customer calls. She is extremely responsive and I have been consistently getting great customer service from her and her team."

Anita Cutrer,
Partner, Hoppes and Cutrer LLC

"I would HIGHLY RECOMMEND Tracy Southers from WordPlay to help with your marketing. Tracy simply "gets it done!"

John Schock,
co-founder and event organizer, Showcase in the Square

"One of my favorite public relations people - we appreciate you so much Tracy Southers! If your company is in need of public relations, use Tracy! She's the best!"

Carita Weaver,
Co-Founder, i5 web works

"Tracy has always provided sound advice and guidance to us and our clients. Her work with us and our client is professional and on time. Her follow-up and focus ensured the work will be well written and give exactly the impression we want for our business."

Michael Burns,
Co-Founder, i5 web works

"I have worked with many public relations professionals throughout the US and Europe. Tracy is by far the best! She will help take your company to new levels."

Wes McDaniel,
CEO, Ideal Impact, Inc.

"Tracy helped Box Insurance launch a brand new service offering and walked alongside us to get the message out clearly and succinctly! To describe her as thorough does not do Tracy justice and her attention to detail is second to none!"

Casey Hege,
Vice President, Box Insurance Agency

"I've worked with Tracy for several years and have always found her copywriting to be top notch. She's professional in every aspect, easy to work with, and consistently meets deadlines with a polished product that is ready to print."

Mike Tesoriero,
Publisher and Editor, Southlake Style and N.E.T. Business Resource magazines

"Tracy is very good at her job and has helped the bank tremendously on a regular basis!"

Mark Jones,
President, First Financial Bank Southlake Region