As a self-proclaimed Type A, I tend to freak out when things don’t go according to plan.
However, sometimes, things happen that are out of our control…and the test is how we handle it.
Sigh.
This was the case last week when I was forced to reschedule my virtual workshop – 2022 Marketing Trends – a few hours before going live.
Aagghh.
I’m rarely sick and initially thought I could “power through it.”
But, with a big case of nauseousness, pounding head and little sleep, I realized I couldn’t pull it off.
I was forced to come up with a spur-of-the-moment plan b for those who had registered for the live workshop (along with a sincere apology).
And, you know what?
The world didn’t end…the sun rose the next day…I didn’t receive any judgemental messages about the live workshop being canceled.
My point in sharing this is five-fold:
In lieu of the live workshop, I listed the other ways I would be sharing the information, starting with a recorded version of the workshop.
At some point, something will go wrong with your marketing…or won’t work like you thought…or seem like a waste of time and money.
How will you handle it?
What to do when things don’t go according to your marketing plan: