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817.756.1233
817.756.1233
There is nothing like a worldwide pandemic to shake things up.
While I could go on for days about the negative effects of COVID, it also forced advances in medicine and technology; forged communities and countries together; and changed how products, services and events are delivered.
WOW!
Today, I’m focusing on the how the pandemic changed the way people make purchases, which in turn, corresponds to your marketing.
I’m referring to this marketing trend as: Instead of the customer coming to you, go to your customer.
Why?
Because consumers have gotten used to having products and services delivered quickly to their door, phone, tablet, laptop or flat screen.
Although the pandemic is subsiding and restrictions are being lifted, this expectation of service is here to stay.
Why?
Because it is convenient, which makes their life easier, and efficient, which saves them time.
Those are two powerful reasons to consider how you can provide your product or service in a new way.
1. SAME DAY DELIVERY
Thanks to Amazon, these are the three magic words buyers look for now when shopping. And, this business model doesn’t apply to just pizza and flowers anymore. People now expect it for meals, groceries, home goods, prescriptions and cars.
2. ONLINE SERVICES
From fitness workouts, legal consultations and medical appointments, people now want service providers to meet them where they are instead of going to their office/location.
If you need help implementing this marketing trend or brainstorming ideas for your business, schedule a one-on-one strategy session with me.
I also talk about this trend in this week’s episode of my video series, Marketing Mojo.
"My company has worked with Tracy on numerous occasions providing public relations services to clients of ours. I have always found her to be professional, an excellent writer and overall, just very good at what she does."
"Speaking from professional experience, anyone would be well served enlisting WordPlay in their communication strategy."
"I highly recommend Tracy Southers-Parker. She is a brilliant writer and has been a great help in improving our sales and customer calls. She is extremely responsive and I have been consistently getting great customer service from her and her team."
"I would HIGHLY RECOMMEND Tracy Southers from WordPlay to help with your marketing. Tracy simply "gets it done!"
"One of my favorite public relations people - we appreciate you so much Tracy Southers! If your company is in need of public relations, use Tracy! She's the best!"
"Tracy has always provided sound advice and guidance to us and our clients. Her work with us and our client is professional and on time. Her follow-up and focus ensured the work will be well written and give exactly the impression we want for our business."
"I have worked with many public relations professionals throughout the US and Europe. Tracy is by far the best! She will help take your company to new levels."
"Tracy helped Box Insurance launch a brand new service offering and walked alongside us to get the message out clearly and succinctly! To describe her as thorough does not do Tracy justice and her attention to detail is second to none!"
"I've worked with Tracy for several years and have always found her copywriting to be top notch. She's professional in every aspect, easy to work with, and consistently meets deadlines with a polished product that is ready to print."
"Tracy is very good at her job and has helped the bank tremendously on a regular basis!"
"My company has worked with Tracy on numerous occasions providing public relations services to clients of ours. I have always found her to be professional, an excellent writer and overall, just very good at what she does."
"Speaking from professional experience, anyone would be well served enlisting WordPlay in their communication strategy."
"I highly recommend Tracy Southers-Parker. She is a brilliant writer and has been a great help in improving our sales and customer calls. She is extremely responsive and I have been consistently getting great customer service from her and her team."
"I would HIGHLY RECOMMEND Tracy Southers from WordPlay to help with your marketing. Tracy simply "gets it done!"
"One of my favorite public relations people - we appreciate you so much Tracy Southers! If your company is in need of public relations, use Tracy! She's the best!"
"Tracy has always provided sound advice and guidance to us and our clients. Her work with us and our client is professional and on time. Her follow-up and focus ensured the work will be well written and give exactly the impression we want for our business."
"I have worked with many public relations professionals throughout the US and Europe. Tracy is by far the best! She will help take your company to new levels."
"Tracy helped Box Insurance launch a brand new service offering and walked alongside us to get the message out clearly and succinctly! To describe her as thorough does not do Tracy justice and her attention to detail is second to none!"
"I've worked with Tracy for several years and have always found her copywriting to be top notch. She's professional in every aspect, easy to work with, and consistently meets deadlines with a polished product that is ready to print."
"Tracy is very good at her job and has helped the bank tremendously on a regular basis!"
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