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I Pity the Fool Who Doesn’t Try This Marketing Trend

Sometimes, a great marketing opportunity falls in your lap.

For example, having Mr. T promote a marketing workshop I taught recently.

I mean, how cool is that?!?

If you don’t know who Mr. T is…then we can’t be friends. JK!

I met him (a.k.a Sterling Hunter) unexpectedly at a networking event…and within a few minutes, we recorded an impromptu 10-second video, which was a hit on my social media channels.

I say all of this to point out that random opportunities are rare and 99% percent of the time, effective marketing requires planning and preparation. 

Which leads to the next marketing trend I want to share with you: live streaming.

This trend takes video marketing – which should be a part of every business’ marketing plan – to the next level. 

However, live streaming differs from traditional video marketing in that it is…LIVE.

Meaning there is no opportunity to stop and do it again if you flub a line…or have spinach in your teeth…or someone runs by naked.

But, the benefit is that viewers/attendees can engage in real-time, including asking questions.

A misconception about live streaming is that you just hit the “live” button and let it rip.

In most cases and unless you’re very comfortable in front of the camera, this is a recipe for disaster.

So, just like traditional video marketing and other tactics, planning and preparation are essential for success.

6 ways to uses live streaming for your business: 
1. One-on-one interview
2. Q&A session
3. Panel discussion
4. Tutorial
5. Product demonstration
6. Virtual event

A great example of successful live streaming is from my friend and fellow business owner, Fanny Dunagan, who hosts a LinkedIn Live show twice a month, which is simultaneously streamed to Facebook and YouTube.

While she makes it look easy, there is work behind-the-scenes to ensure the show is accessible and viewers are engaged.

She invited me to be a guest on her show in April to talk about the importance of having a marketing plan. I learned an important lesson (the hard way) about live streaming…make sure you have a strong WIFI connection!

I share more Do’s and Don’ts for live streaming in this week’s episode of my short and sweet video series, Marketing Mojo.

"My company has worked with Tracy on numerous occasions providing public relations services to clients of ours. I have always found her to be professional, an excellent writer and overall, just very good at what she does."

Robyn Bonaquist,
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Anita Cutrer,
Partner, Hoppes and Cutrer LLC

"I would HIGHLY RECOMMEND Tracy Southers from WordPlay to help with your marketing. Tracy simply "gets it done!"

John Schock,
co-founder and event organizer, Showcase in the Square

"One of my favorite public relations people - we appreciate you so much Tracy Southers! If your company is in need of public relations, use Tracy! She's the best!"

Carita Weaver,
Co-Founder, i5 web works

"Tracy has always provided sound advice and guidance to us and our clients. Her work with us and our client is professional and on time. Her follow-up and focus ensured the work will be well written and give exactly the impression we want for our business."

Michael Burns,
Co-Founder, i5 web works

"I have worked with many public relations professionals throughout the US and Europe. Tracy is by far the best! She will help take your company to new levels."

Wes McDaniel,
CEO, Ideal Impact, Inc.

"Tracy helped Box Insurance launch a brand new service offering and walked alongside us to get the message out clearly and succinctly! To describe her as thorough does not do Tracy justice and her attention to detail is second to none!"

Casey Hege,
Vice President, Box Insurance Agency

"I've worked with Tracy for several years and have always found her copywriting to be top notch. She's professional in every aspect, easy to work with, and consistently meets deadlines with a polished product that is ready to print."

Mike Tesoriero,
Publisher and Editor, Southlake Style and N.E.T. Business Resource magazines

"Tracy is very good at her job and has helped the bank tremendously on a regular basis!"

Mark Jones,
President, First Financial Bank Southlake Region

"My company has worked with Tracy on numerous occasions providing public relations services to clients of ours. I have always found her to be professional, an excellent writer and overall, just very good at what she does."

Robyn Bonaquist,
President, B-Squared Advertising

"Speaking from professional experience, anyone would be well served enlisting WordPlay in their communication strategy."

Ted Davis,
Senior Vice President of Sales & Marketing, Benchmark Hospitality

"I highly recommend Tracy Southers-Parker. She is a brilliant writer and has been a great help in improving our sales and customer calls. She is extremely responsive and I have been consistently getting great customer service from her and her team."

Anita Cutrer,
Partner, Hoppes and Cutrer LLC

"I would HIGHLY RECOMMEND Tracy Southers from WordPlay to help with your marketing. Tracy simply "gets it done!"

John Schock,
co-founder and event organizer, Showcase in the Square

"One of my favorite public relations people - we appreciate you so much Tracy Southers! If your company is in need of public relations, use Tracy! She's the best!"

Carita Weaver,
Co-Founder, i5 web works

"Tracy has always provided sound advice and guidance to us and our clients. Her work with us and our client is professional and on time. Her follow-up and focus ensured the work will be well written and give exactly the impression we want for our business."

Michael Burns,
Co-Founder, i5 web works

"I have worked with many public relations professionals throughout the US and Europe. Tracy is by far the best! She will help take your company to new levels."

Wes McDaniel,
CEO, Ideal Impact, Inc.

"Tracy helped Box Insurance launch a brand new service offering and walked alongside us to get the message out clearly and succinctly! To describe her as thorough does not do Tracy justice and her attention to detail is second to none!"

Casey Hege,
Vice President, Box Insurance Agency

"I've worked with Tracy for several years and have always found her copywriting to be top notch. She's professional in every aspect, easy to work with, and consistently meets deadlines with a polished product that is ready to print."

Mike Tesoriero,
Publisher and Editor, Southlake Style and N.E.T. Business Resource magazines

"Tracy is very good at her job and has helped the bank tremendously on a regular basis!"

Mark Jones,
President, First Financial Bank Southlake Region