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Q4 Marketing Checklist: 5 Action Items That Can Impact Your Bottom Line

We are one week away from the last 90 days of 2021.

Depending on your situation, you’re either saying WOO HOO or OH CRAP!

Regardless of your response, there are action items every business owner and marketing pro should do before the end of the year.

I have formalized this process with a fancy name: Q4 Marketing To Do List.

But, don’t let the lack of pizazz fool you.

The results of implementing these action items can impact your bottom line this year and beyond.

Q4 Marketing To Do List: 

1. Update Website 
If you haven’t noticed, the world has gone virtual. Which means your website is more important than ever. Ignore it at your peril. Is there new information, photos or videos to add? Do you have customer testimonials to share? What new features can you add to engage visitors, increase sales or improve customer service?

2. Clean Up Email Database
There is no easier, or cost efficient, way to reach your customers directly than via email. And, the most effective email marketing lists are based on quality, not quantity. So, remove or archive people who haven’t opened your messages in three months (or longer). And, segmenting your list into categories can increase open rates, engagement…and sales!

3. Survey Customers
Getting feedback from your customers is a no-brainer. At the very least, you can learn how they found you and why they chose you, which will have a big impact on your marketing. Beyond that, you should also ask questions to determine what you do well, what needs improvement, and what other product or service you can offer.

4. Review Goals 
January seems like a lifetime ago, which is likely when you set your goals for the year. Are you on schedule to achieve them within the next 90 days…or have you gotten sidetracked along the way? The good news is it’s not too late! I’ve seen business owners cover more ground in 90 days than they have all year when they are focused and have a hard deadline. Watch this short video to find out how to kick marketing butt in Q4!

5. Prepare 2022 Marketing Plan
The most important marketing tool for every business is a plan. Without one, your marketing is most likely inconsistent, ineffective, and a guessing game. Use my Marketing Plan Checklist to get started and make sure you cover all your bases.

It’s time to put the pedal to the metal….which is why I call it the “kick it into high gear” quarter.

"My company has worked with Tracy on numerous occasions providing public relations services to clients of ours. I have always found her to be professional, an excellent writer and overall, just very good at what she does."

Robyn Bonaquist,
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Anita Cutrer,
Partner, Hoppes and Cutrer LLC

"I would HIGHLY RECOMMEND Tracy Southers from WordPlay to help with your marketing. Tracy simply "gets it done!"

John Schock,
co-founder and event organizer, Showcase in the Square

"One of my favorite public relations people - we appreciate you so much Tracy Southers! If your company is in need of public relations, use Tracy! She's the best!"

Carita Weaver,
Co-Founder, i5 web works

"Tracy has always provided sound advice and guidance to us and our clients. Her work with us and our client is professional and on time. Her follow-up and focus ensured the work will be well written and give exactly the impression we want for our business."

Michael Burns,
Co-Founder, i5 web works

"I have worked with many public relations professionals throughout the US and Europe. Tracy is by far the best! She will help take your company to new levels."

Wes McDaniel,
CEO, Ideal Impact, Inc.

"Tracy helped Box Insurance launch a brand new service offering and walked alongside us to get the message out clearly and succinctly! To describe her as thorough does not do Tracy justice and her attention to detail is second to none!"

Casey Hege,
Vice President, Box Insurance Agency

"I've worked with Tracy for several years and have always found her copywriting to be top notch. She's professional in every aspect, easy to work with, and consistently meets deadlines with a polished product that is ready to print."

Mike Tesoriero,
Publisher and Editor, Southlake Style and N.E.T. Business Resource magazines

"Tracy is very good at her job and has helped the bank tremendously on a regular basis!"

Mark Jones,
President, First Financial Bank Southlake Region

"My company has worked with Tracy on numerous occasions providing public relations services to clients of ours. I have always found her to be professional, an excellent writer and overall, just very good at what she does."

Robyn Bonaquist,
President, B-Squared Advertising

"Speaking from professional experience, anyone would be well served enlisting WordPlay in their communication strategy."

Ted Davis,
Senior Vice President of Sales & Marketing, Benchmark Hospitality

"I highly recommend Tracy Southers-Parker. She is a brilliant writer and has been a great help in improving our sales and customer calls. She is extremely responsive and I have been consistently getting great customer service from her and her team."

Anita Cutrer,
Partner, Hoppes and Cutrer LLC

"I would HIGHLY RECOMMEND Tracy Southers from WordPlay to help with your marketing. Tracy simply "gets it done!"

John Schock,
co-founder and event organizer, Showcase in the Square

"One of my favorite public relations people - we appreciate you so much Tracy Southers! If your company is in need of public relations, use Tracy! She's the best!"

Carita Weaver,
Co-Founder, i5 web works

"Tracy has always provided sound advice and guidance to us and our clients. Her work with us and our client is professional and on time. Her follow-up and focus ensured the work will be well written and give exactly the impression we want for our business."

Michael Burns,
Co-Founder, i5 web works

"I have worked with many public relations professionals throughout the US and Europe. Tracy is by far the best! She will help take your company to new levels."

Wes McDaniel,
CEO, Ideal Impact, Inc.

"Tracy helped Box Insurance launch a brand new service offering and walked alongside us to get the message out clearly and succinctly! To describe her as thorough does not do Tracy justice and her attention to detail is second to none!"

Casey Hege,
Vice President, Box Insurance Agency

"I've worked with Tracy for several years and have always found her copywriting to be top notch. She's professional in every aspect, easy to work with, and consistently meets deadlines with a polished product that is ready to print."

Mike Tesoriero,
Publisher and Editor, Southlake Style and N.E.T. Business Resource magazines

"Tracy is very good at her job and has helped the bank tremendously on a regular basis!"

Mark Jones,
President, First Financial Bank Southlake Region