Another question we often hear is, “What exactly do you do?” The short answer is, “We help your business communicate in person, in print and online.” From there, it gets specific to the type of business, budget, and desired end-result – marketing is not one-size-fits-all.
WordPlay provides comprehensive or a la carte PR and marketing services, which are customized for each client based on goals and budget. We are capable of overseeing an organization’s entire marketing program or providing project work on an as-needed basis. Services are available at an hourly rate or monthly retainer, based on each client’s preference.
Before we can communicate effectively on a client’s behalf, we must listen. Understanding an organization’s goals, customers and resources are critical to achieving success. Customized to meet each client’s needs, goals and budget, the PR and marketing program is carefully formulated through a strategic process that includes research, objectives, target audiences, key messages, tactics, and measurement.
There is not ONE thing that will propel a business to success, but instead, it is the result of a comprehensive, ongoing marketing program that brings long term relationships, customers and sales.
At the end of the day, we know it comes down to the bottom line. This is why our public relations and marketing services are based upon a sales-driven process. To be successful, a company must know how-to communicate effectively to customers, prospects, employees, vendors, media and the communities they serve. Getting ahead today, or simply staying in the game, requires the use of multiple communication tools to motivate employees, engage customers and of course, make a sale.
Are you ready to tell your story? Contact us to get started.