Public Relations & Publicity

Public relations (PR) is an essential component of an organization’s overall marketing program – oftentimes, leading the way. When proactively planned and strategically managed, a PR program can be a company’s most influential marketing tool and in the event of a crisis, its saving grace. Regardless of the PR form or function – publicity, community relations, special event – the fundamental goals are the same:

  • Communicate relevant information
  • Develop/maintain positive relationships
  • Increase customers/sales

WordPlay delivers professional public relations services to businesses and organizations in Dallas Fort Worth. As the name implies, we specialize in all things written and understand the importance of communicating the right message to the right audience.

Do you have a compelling story to tell, new product to tout, or special event to promote? Let us help you spread the word via the media – newspapers, magazines, trade publications, broadcast, and online. Utilizing our extensive media contacts and savvy pitching skills, our success rate is very high (and we have the news clips to prove it).

  • Press Release
  • Media Kit
  • Media List Development
  • Feature Article
  • Op-Ed
  • Media Outreach: print, broadcast, online
  • Media Training
  • Crisis Communications
  • Media Event/Tour

Is the local community important to your business? Let us do the legwork to establish a community relations program to gain awareness, raise support and increase sales. Simply put, if you want the community to support your business, you must support the community.

  • Sponsorships
  • Memberships
  • Committees/Boards
  • Strategic Alliances
  • Speaking Engagements

Tracy's ribbon cutting ceremony for the Grapevine Chamber of Commerce.

"I have worked with many public relations professionals throughout the US and Europe. Tracy is by far the best! She will help take your company to new levels."

Wes McDaniel,
CEO, Ideal Impact, Inc.