WordPlay Workshop: Social Media

SOUTHLAKE, TX | JUNE 11, 2019

WORDPLAY WORKSHOP: SOCIAL MEDIA MARKETING

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THE CLASS WE'VE RECEIVED THE MOST REQUESTS TO TEACH!

Making social media effective for your business requires more than simply posting content or randomly "boosting" a post. And, if you're using social media as a marketing tool for your business, you must include paid ads.

This hands-on workshop combines big picture strategy with the nuts and bolts - both of which are essential for a successful social media marketing program. Step-by-step instruction, examples and templates will be provided. Here's what you will learn:

The Big Picture: Create a Social Media Strategy and Content Calendar

  • Components of a social media strategy
  • Format for a social media content calendar
  • Best types of content for your business/organizations
  • Recommended days and times to post content
  • BONUS: Social media strategy checklist

Go Beyond the Boost: Intro to Facebook Ads Manager

  • Collect email addresses
  • Increase page likes/followers
  • Drive traffic to website or landing page
  • Retarget website visitors
  • Create different audiences
  • Select best placements
  • Set the right budget
  • BONUS: Elements of an effective Facebook ad  

The Nuts & Bolts: Tips, Tricks & Tools

  • Facebook Insights & Publishing Tools
  • Facebook Ads app
  • Social media management software
  • Integrate with email marketing software

Who Should Attend

  • Business Owners: B-to-B and B-to-C
  • Entrepreneurs
  • Marketing Managers
  • Non-profit Directors
  • Realtors

About the Instructor: Tracy Southers-Parker

TRACY SOUTHERS- PARKER, APR

President, WordPlay PR & Marketing

Tracy works with businesses of all shapes and sizes to develop and implement social media programs for brand awareness, communicating with customers, promoting special events, and selling products and services. In addition, Tracy is certified in social media marketing by Hootsuite.

WordPlay's social media services include content development, management and monitoring of posts, and implementing ad campaigns. 

Tracy has been "doing" PR and marketing for more than 25 years. Prior to opening WordPlay in 2008, she held corporate positions in several industries and served as the public information officer for the City of Southlake. Her broad background and extensive experience is an asset to both business owners and in-house marketing teams. She can be reached at tracy@wordplaytexas.com.

VENUE

Office Evolution 180 State Street Suite 225 Southlake, TX 76092 Phone: (817) 268-9464 

 

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Located in Southlake Town Square next to Malouf's on second floor; parking is available behind building.  

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