Making social media effective for your business requires more than simply posting content or randomly "boosting" a post. And, if you're using social media as a marketing tool for your business, you must include paid ads.
This hands-on workshop combines big picture strategy with the nuts and bolts - both of which are essential for a successful social media marketing program. Step-by-step instruction, examples and templates will be provided. Here's what you will learn:
The Big Picture: Create a Social Media Strategy and Content Calendar
Go Beyond the Boost: Intro to Facebook Ads Manager
The Nuts & Bolts: Tips, Tricks & Tools
Who Should Attend
TRACY SOUTHERS- PARKER, APR
President, WordPlay PR & Marketing
Tracy works with businesses of all shapes and sizes to develop and implement social media programs for brand awareness, communicating with customers, promoting special events, and selling products and services. In addition, Tracy is certified in social media marketing by Hootsuite.
WordPlay's social media services include content development, management and monitoring of posts, and implementing ad campaigns.
Tracy has been "doing" PR and marketing for more than 25 years. Prior to opening WordPlay in 2008, she held corporate positions in several industries and served as the public information officer for the City of Southlake. Her broad background and extensive experience is an asset to both business owners and in-house marketing teams. She can be reached at email@example.com.