Making social media effective for your business requires more than simply posting content or randomly "boosting" a post. And, if you're using social media as a marketing tool for your business, you must include paid ads.

This hands-on workshop combines big picture strategy with the nuts and bolts - both of which are essential for a successful social media marketing program. Step-by-step instruction, examples and templates will be provided. Here's what you will learn:

The Big Picture: Create a Social Media Strategy and Content Calendar

• Components of a social media strategy
• Format for a social media content calendar
• Best types of content for your business/organizations
• Recommended days and times to post content
• BONUS: Social media strategy checklist

Go Beyond the Boost: Intro to Facebook Ads Manager

• Collect email addresses
• Increase page likes/followers
• Drive traffic to website or landing page
• Retarget website visitors
• Create different audiences
• Select best placements
• Set the right budget
• BONUS: Elements of an effective Facebook ad  

The Nuts & Bolts: Tips, Tricks & Tools

• Facebook Insights & Publishing Tools
• Facebook Ads app
• Social media management software
• Integrate with email marketing software

Who Should Attend

• Business Owners: B-to-B and B-to-C
• Entrepreneurs
• Marketing Managers
• Non-profit Directors
• Realtors