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Sometimes You Gotta Toot Your Own Horn!

This is what I recently said to a client, who was hesitant about announcing a large donation the company had made to a non-profit organization, because he didn’t want to appear boastful.

I politely explained to him that it wasn’t bragging; it was SMART MARKETING.

And, what I like to call good ol’ fashion PR.

I have found public relations to be an overlooked marketing tool for many business owners, simply because they have a misconception about what it means…and how powerful it can be.

Think about it for a minute. Which gives a business more credibility and does a better job of telling its story: an advertisement or article?

This is also the primary differentiator of PR from other marketing activities: paid vs. free.

To clarify, I mean free in the sense that editorial coverage is [usually] provided at no cost…or what we PR pros call “earned media” because there is some work involved.

In the example above, the client paid me to write and distribute the press release announcing the donation. So, technically, it wasn’t free.

However, this can be done in-house with an easy-to-find template, some research and a few phone calls or emails.

So, put on your PR hat and promote your business!

FIVE REASONS TO TOOT YOUR OWN HORN:

🔶Community Service
If you want the community to support your business, you must support the community. Tip: If you’re able to tie into a holiday or national event, it helps your chances of getting noticed.
A recent article, that resulted from a press release, for one of my clients published on Veteran’s Day, making it very timely: https://bit.ly/3mC11gM.

🔶Award
Share achievements, including those received for the business, yourself or someone on your team. Tip: Be sure to send a photo of the award winner or your team.

🔶Anniversary
This is a no-brainer to promote milestone years in business and demonstrate your longevity. Tip: Include special pricing or host a public event to generate traffic.

🔶Fundraising Event
The holiday season is ripe for these kinds of stories, but they can be shared throughout the year. Tip: Invite media to attend for onsite coverage.

🔶Share Your Story
If you get asked to share your experience or expertise, don’t pass this up! It takes nothing but your time to do an interview or complete a questionnaire. Yours truly recently had the opportunity to do this and shared information about my work, accomplishments, lessons learned, non-profits I serve, and the city I live in. I took my own advice and tooted my own horn!

Once your story is published, don’t let the PR greatness end there! Share the article via your website, social media channels, email marketing and reprints.

"My company has worked with Tracy on numerous occasions providing public relations services to clients of ours. I have always found her to be professional, an excellent writer and overall, just very good at what she does."

Robyn Bonaquist,
President, B-Squared Advertising

"Speaking from professional experience, anyone would be well served enlisting WordPlay in their communication strategy."

Ted Davis,
Senior Vice President of Sales & Marketing, Benchmark Hospitality

"I highly recommend Tracy Southers-Parker. She is a brilliant writer and has been a great help in improving our sales and customer calls. She is extremely responsive and I have been consistently getting great customer service from her and her team."

Anita Cutrer,
Partner, Hoppes and Cutrer LLC

"I would HIGHLY RECOMMEND Tracy Southers from WordPlay to help with your marketing. Tracy simply "gets it done!"

John Schock,
co-founder and event organizer, Showcase in the Square

"One of my favorite public relations people - we appreciate you so much Tracy Southers! If your company is in need of public relations, use Tracy! She's the best!"

Carita Weaver,
Co-Founder, i5 web works

"Tracy has always provided sound advice and guidance to us and our clients. Her work with us and our client is professional and on time. Her follow-up and focus ensured the work will be well written and give exactly the impression we want for our business."

Michael Burns,
Co-Founder, i5 web works

"I have worked with many public relations professionals throughout the US and Europe. Tracy is by far the best! She will help take your company to new levels."

Wes McDaniel,
CEO, Ideal Impact, Inc.

"Tracy helped Box Insurance launch a brand new service offering and walked alongside us to get the message out clearly and succinctly! To describe her as thorough does not do Tracy justice and her attention to detail is second to none!"

Casey Hege,
Vice President, Box Insurance Agency

"I've worked with Tracy for several years and have always found her copywriting to be top notch. She's professional in every aspect, easy to work with, and consistently meets deadlines with a polished product that is ready to print."

Mike Tesoriero,
Publisher and Editor, Southlake Style and N.E.T. Business Resource magazines

"Tracy is very good at her job and has helped the bank tremendously on a regular basis!"

Mark Jones,
President, First Financial Bank Southlake Region

"My company has worked with Tracy on numerous occasions providing public relations services to clients of ours. I have always found her to be professional, an excellent writer and overall, just very good at what she does."

Robyn Bonaquist,
President, B-Squared Advertising

"Speaking from professional experience, anyone would be well served enlisting WordPlay in their communication strategy."

Ted Davis,
Senior Vice President of Sales & Marketing, Benchmark Hospitality

"I highly recommend Tracy Southers-Parker. She is a brilliant writer and has been a great help in improving our sales and customer calls. She is extremely responsive and I have been consistently getting great customer service from her and her team."

Anita Cutrer,
Partner, Hoppes and Cutrer LLC

"I would HIGHLY RECOMMEND Tracy Southers from WordPlay to help with your marketing. Tracy simply "gets it done!"

John Schock,
co-founder and event organizer, Showcase in the Square

"One of my favorite public relations people - we appreciate you so much Tracy Southers! If your company is in need of public relations, use Tracy! She's the best!"

Carita Weaver,
Co-Founder, i5 web works

"Tracy has always provided sound advice and guidance to us and our clients. Her work with us and our client is professional and on time. Her follow-up and focus ensured the work will be well written and give exactly the impression we want for our business."

Michael Burns,
Co-Founder, i5 web works

"I have worked with many public relations professionals throughout the US and Europe. Tracy is by far the best! She will help take your company to new levels."

Wes McDaniel,
CEO, Ideal Impact, Inc.

"Tracy helped Box Insurance launch a brand new service offering and walked alongside us to get the message out clearly and succinctly! To describe her as thorough does not do Tracy justice and her attention to detail is second to none!"

Casey Hege,
Vice President, Box Insurance Agency

"I've worked with Tracy for several years and have always found her copywriting to be top notch. She's professional in every aspect, easy to work with, and consistently meets deadlines with a polished product that is ready to print."

Mike Tesoriero,
Publisher and Editor, Southlake Style and N.E.T. Business Resource magazines

"Tracy is very good at her job and has helped the bank tremendously on a regular basis!"

Mark Jones,
President, First Financial Bank Southlake Region