Hola from Cozumel!
I’ve wrapped up my summer vacation south of the border…and nothing gets my creative juices flowing more than sun, sand and the sea.
I’ve also discovered the saying is true: Things become crystal clear when you take a step back.
Or, in this case…relax on the beach, snorkel in turquoise blue water, watch the sunset, and eat the best coconut shrimp in the world.
This was my makeshift office in Cozumel, complete with thatched roof and ocean view.
By getting out of my routine and day-to-day tasks, I was able to focus on the big picture for my business:
This exercise, which I’ve documented in a spreadsheet, gave me three things every business owner needs to succeed:
What about you?
Have you taken a step back to determine how you should move forward for the rest of the year?
If not, I can help you do this in a one-on-one marketing strategy session…but, it won’t be at the beach, I’m say to say. 🙁
Adios, amigos!
P.S. It may sound like an oxymoron to do social media for your business while on vacation, but it’s a great opportunity to “shake things up” and get more engagement. I share tips and examples in this week’s episode of Marketing MOJO from Cozumel. Watch to the end to find out the 3 E’s of social media success…no matter where you are!