WordPlay Workshop: How-To Create a Marketing Plan 

It’s almost 2020…do you dread the thought of putting together your marketing plan?  

 Or, are you going to dust off this year’s version and simply change the date?  

Or, do you have no idea where to start?  

If you answered YES to any of the above questions, you should attend this workshop!  

A marketing plan is NOT something you put together and then shove in the drawer. And, your marketing plan should be updated EVERY YEAR to reflect changes in your products or services, customer needs, overall business goals, and new marketing tools. 

Why your business or organization needs a marketing plan:  

  • Roadmap to guide your growth throughout the year.
  • Communicate with customers on a consistent, ongoing basis. 
  • Identify potential customers and how-to reach them. 
  • Clarify and quantify your marketing strategies.  
  • Save time and money.  

What you will learn in this workshop:  

  • Questions to ask yourself, team and customers before getting started. 
  • Facts and figures needed to put together the plan.  
  • Key elements in a marketing plan. 
  • How-to determine your marketing budget. 
  • How-to identify the best marketing strategies for your business. 
  • How-to measure results.  

**BONUS: A marketing plan template will be provided to every attendee.**  

Who should attend this workshop: 

  • Business Owners 
  • Sales & Marketing Managers 
  • Non-Profit Directors  


About the Instructor: Tracy Southers-Parker


President, WordPlay PR & Marketing

Tracy Southers-Parker, APR, is president of WordPlay PR & Marketing in Grapevine. She has 25 years of marketing experience, including corporate, government and agency positions. During the past 10 years as owner of WordPlay, she has put together marketing plans for clients in many industries – both business-to-business and business-to-consumer. As a senior-level marketing professional, Tracy is capable of assisting clients with both strategic planning and implementing tactics. For more information about Tracy, read her bio or connect with her on LinkedIn.


Office Evolution 180 State Street Suite 225 Southlake, TX 76092 Phone: (817) 268-9464 



Located in Southlake Town Square next to Malouf's on second floor; parking is available behind building.  

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